Look Feel Be

look good. feel great. be the difference

Most fashion brands shoot Winter collections in Summer; we have taken an approach to dropping our own LFB label when the seasons actually start, weather wise. It seemed like a good idea until ... an sms from our photographer appears on my mobile, "Are we still on for Wednesday, have you seen the weather report?" Enter wind, rain, a Perth storm like we have never seen this season ... the day before our scheduled shoot. My response: "#authenticity.com, yes we are on. Bring the brolly".

Here's my sneak peek pics from behind the scenes ...

Such a trooper is our Richard (Photographer) and the crew (pictured Stephanie from Look Feel Be and Bronwen from Beauty by Bronwen - a big thank you to Bron who stepped in as I had a head cold and thought it bad manners to do make up on someone with tissues hanging out le red nose!), we all rug up and get in the mood to create some fun, fashion pictures to entertain and encourage you to glam up for July and August ... and what's to bet, a little of September in styles that will last well beyond. 

You may have worked out we are at the Railway Museum in Bassendean. It's a cool find (no pun intended) and with our fascination of trains (our quaint showroom looks at a station everyday) we thought it an appropriate setting ... All aboard?

Shoots are hectic. In 3 hours and in freezing weather (no rain - yay!) we had to style and craft 10 shots. It was a manic effort. Our model this season is a young lady that Le'V and I met at a Perth College event a few years ago. Introducing Meghan Nugent... Meghan and her Mum modelled in a catwalk show we helped the students with and we earmarked her (when she was much older) for a shoot. She is a natural. This was her first ever shoot and I think you will agree, she did amazing! 

The Look Feel Be Leather layered upon Leather W14 Collection takes shapes we have loved before and tweaks them to add diversity to the way the garment falls, we have added colour varients and paired the items back with fashion finds from around the globe that add texture and diversity in fabric choices. 

As you know we adore the vintage approach to fashion which has been retained in our styling ... 

All items are available in store now and online where possible.

A big thank you to the team on the day of the shoot including our LFB production team afar for making beautiful leather items for us to share with you. Oh and a big shout to my old friend (we used to work together) Alice from Hunter Store for lending us some shoes for the shoot. Get in there LFB'ers, you will love those gold brogues below (as photographed by Richard)!!!

AND a big WELL DONE to our very special Le'V who had her baby girl, Saskia Coco in June 2014 and was directing us from her nursery ...


With a smile ... Caroline & Team LFB xxx


PS: Keep an eye on our facebook page, instagram or pinterest for images from the shoot or go to our gallery


Written by Caroline Johnston — June 19, 2014

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